Cook Islands

Event/Promotion

Conceptualisation to production. TV screens/ POS (large pop-up banner + frame board)/ Barrel Sticker/ Web tiles/ Social media tiles/ Wall decals/ A4 to A0 posters to show around gym area/ Referral form/ Entry form

• Date: July 2015
• Client: New Evolution Ventures Pty Ltd
• Category: Event/Promotion

Training Camp

Event/Promotion

Conceptualisation to production. TV screens/ POS (large pop-up banner)/ Web tiles/ Social media tiles/ Wall decals/ A4 to A0 posters to show around gym area/ Check-in cards

• Date: June 2016
• Client: New Evolution Ventures Pty Ltd
• Category: Event/Promotion

Monthly Comm

Promotion

Branding & Conceptualisation. Flyering is the one of main marketing tool in gym industry. Once main concept is framed for flyers other medias such as wesite, google retargeting banners and social media tiles are to be updated.

• Date: Monthly basis
• Client: New Evolution Ventures Pty Ltd
• Category: Promotion

Crunch Window Decals

Promotion/Graphic Design

Branding & Graphic Design. Around the gym area windows present current promotions and information about classes and facilities. Plus, whenever opening a new gym, pre-sales are run with display banners at the site.

• Date: Monthly and occasional basis
• Client: New Evolution Ventures Pty Ltd
• Category: Promotion/Graphic Design

Mediterranean Escape

Event/Promotion

Conceptualisation to production. TV screens/ POS (large pop-up banner)/Barrel Sticker/ Web tiles/ Social media tiles/ Wall decals/ A4 to A0 posters to show around gym area/ Entry form

• Date: December 2016
• Client: New Evolution Ventures Pty Ltd
• Category: Event/Promotion

Murals

Illustration/Graffiti

Branding and Creation. NeV head office needed to dress up office wall with fun and creative idea. An amusement park theme is a metaphor representing an atmosphere of their office. Crunch gym is also showing graffiti murals which is their trademark. Each mural includes a mixture of branding charactors and local landmarks.

• Date: Occasional basis
• Client: New Evolution Ventures Pty Ltd
• Category: Illustration/Graffiti

Membership Tablet

Graphic Design

Branding and Graphic Design. Tablet skin and Contents design for joining process of new members

• Date: June 2016
• Client: New Evolution Ventures Pty Ltd
• Category: Graphic Design

Halloween Party

Event

Conceptualisation and Graphic Design. TV screens / Web tiles/ Social media tiles/Tickets/ Wall decals/ A4 to A0 posters to show around gym area

• Date: October 2016
• Client: New Evolution Ventures Pty Ltd
• Category: Event

Tour de Crunch

Event/Promotion

Conceptualisation to production. TV screens/ POS (large pop-up banner)/Barrel Sticker/ Web tiles/ Social media tiles/ Wall decals/ A4 to A0 posters to show around gym area/ Entry form

• Date: January 2017
• Client: New Evolution Ventures Pty Ltd
• Category: Event/Promotion

Valleygirl

Branding/Visual Merchandising/Graphic Design

Reinforcing Corporate Identity and developing visual merchandise. POS (Posters/ Price signage/ Decals/ Website & Social media tiles), Display prop themes and design, Wall graphics. Seasonal instore graphic updates on regular basis

• Date: Seasonal and occasional basis
• Client: Fast Future Brands Pty Ltd
• Category: Branding/Visual Merchandising/Graphic Design

TEMT

Branding/Visual Merchandising/Graphic Design

Reinforcing Corporate Identity and developing visual merchandise. POS (Posters/ Price signage/ Decals/ Website & Social media tiles), Display prop themes and design, Wall graphics. Seasonal instore graphic updates on regular basis

• Date: Seasonal and occasional basis
• Client: Fast Future Brands Pty Ltd
• Category: Branding/Visual Merchandising/Graphic Design

Pokérito

Retail Branding

Creating style guide and graphic design. A new trendy poke shop opening in Bondi Junction. Logo and CI/ Signage/ Menu brochures/ Loyalty card/ Posters and decals

• Date: October 2017
• Client: Pokérito
• Category: Retail Branding

Centennial College

Graphic Design/Branding

Creating style guide and graphic design. Educational marketing materials are the main projects. Logo and CI/ Business card/ Brochures/ Presentation folders/ Booklets/ Student card/ Flyers etc.

• Date: On going since February 2018
• Client: Centennial College Pty Ltd
• Category: Graphic Design/Branding

Venice

Branding/Graphic Designing/Visual Merchandising/Creative Directing

Conceptualising the campaign called 'Venice' as targeting the brand's customers who love to travel. Restructuring the brand's DNA with watercolour touches in a front face. Designing, delivering production and executing POS (Window/Instore Graphics/ Website & Social media), Instore graphics, Window themes for Premium and standalone stores. Creating concepts and directing photoshoots for direct mailer.

• Date: March - April, 2019
• Brand: W.Lane
• Category: Branding/Graphic Designing/Visual Merchandising/Creative Directing

Mother's Day

Branding/Graphic Designing/Visual Merchandising/Creative Directing

Story telling concept giving a life to one of biggest campaigns, Mother's Day. It's all about celebrations and appreciations. Emotive and Hampton inspired in design and decorations. Designing, delivering production and executing POS (Window/Instore Graphics/ Website & Social media), Instore graphics, Window themes for Premium and standalone stores. Creating concepts and directing photoshoots for DM and online lookbook.

• Date: May, 2019
• Brand: W.Lane
• Campaign: Mother's Day
• Category: Branding/Graphic Designing/Visual Merchandising/Creative Directing

Secret Garden

Branding/Graphic Designing/Visual Merchandising/Creative Directing

Conceptualising the campaign called 'Secret Garden'. Restructuring the brand's DNA with watercolour touches in a front face. Designing, delivering production and executing POS (Window/Instore Graphics/ Website & Social media), Instore graphics, Window themes for Premium and standalone stores. Creating concepts and directing photoshoots for direct mailer.

• Date: July - August, 2019
• Brand: W.Lane
• Campaign: Secret Garden
• Category: Branding/Graphic Designing/Visual Merchandising/Creative Directing

Love Linen - Summer/High Summer

Branding/Graphic Designing/Visual Merchandising/Creative Directing

Staging Home of Linen at all stores to build up an awareness of new launching collections of linen. Propelling use of actual products in display brought striking feedback. Designing, delivering production and executing POS (Window/Instore Graphics/ Website & Social media), Instore graphics, Window themes for Premium and standalone stores. Creating concepts and directing photoshoots for direct mailer.

• Date: September - November, 2019
• Brand: W.Lane
• Campaign: Love Linen - Summer & High Summer
• Category: Branding/Graphic Designing/Visual Merchandising/Creative Directing

Pico Creative

Branding/Digital Design

• Date: On going since January 2018
• Client: Pico Creative
• Category: Branding, Logo, Website redesign and development, Creative art direction, UI, Social media management
• Figma+Wordpress
• www.picocreative.com.au

Centennial College

Digital Design

• Date: On going since February 2018
• Client: Centennial College Pty Ltd
• Category: Website redesign and development
• Figma+Wordpress
• www.cc.nsw.edu.au/

Arisun

Digital Design

• Date: On going since May 2018
• Client: Arisun Restaurant
• Category: Website redesign and development
• Figma+Wordpress
• www.arisunrestaurant.com.au/

Baekjeong BBQ 678

Rebranding/Digital Design

• Date: On going since June 2018
• Client: So restaurant group
• Category: Branding redevelop, Website redesign and development
• Figma+Wordpress
• www.678bbq.com.au

Valleygirl: Summer breeze - Summer

Fashion Campaign Concept Creation/Production Directing/Retouching

Storytelling is upbringing the brand awareness to the clientelle. Finding the originality of a brand was the main focus in terms of concepting process. Designing, delivering production to apply on POS (Window/Instore Graphics/ Website & Social media), Instore graphics, Window themes. Creating concepts and directing photoshoots for online and offline stores.

• Date: October - November, 2020
• Brand: Valleygirl
• Campaign: Summer breeze - Summer
• Category: Branding/Concepting Campaign/Creative Directing

Creaview Pty Ltd

Branding/Digital Design

• Date: February 2021
• Brand: Creaview Pty Ltd
• Campaign: Summer breeze - Summer
• Category: Branding, Logo, Website redesign and development, UI
• Tool: Figma+Moble
• Website: www.creaview.com.au

Valleygirl: Trendsetter - AW21

Fashion Campaign Concept Creation/Production Directing/Retouching

Storytelling is upbringing the brand awareness to the clientelle. Finding the originality of a brand was the main focus in terms of concepting process. Designing, delivering production to apply on POS (Window/Instore Graphics/ Website & Social media), Instore graphics, Window themes. Creating concepts and directing photoshoots for online and offline stores.

• Date: January - February, 2021
• Brand: Valleygirl
• Campaign: Trendsetter - AW21
• Category: Branding/Concepting Campaign/Creative Directing